We are looking for a passionate & tenacious Head of Growth to join the Marketing Team.
As the head of growth, you will mainly be responsible for planning, developing, implementing, executing, and monitoring the overall acquisition strategy. Duties also include competitor research.
You will also be responsible for building the growth mentality within a team of enthusiastic marketing professionals across Social Media, Content Marketing, Affiliate Marketing, & Retention.
Defining cross-channel marketing strategies to improve user acquisitions.
Develop a feasible growth plan for the marketing department and oversee its day-to-day implementation.
Design and coordinate cross-channel promotional campaigns.
Build a highly efficient team of marketing professionals with a keen focus on growth and acquisition.
Create a solid network of strategic partnerships to positively impact user acquisition.
Constantly optimize marketing activities to improve return on investment.
Responsible for Marketing budgets, P & L.
Responsible for the marketing unit’s success and failures.
Responsible for maintaining the LTV: CAC ratio.
Proven experience as a Head of Growth, or similar role in Blockchain, Cryptocurrency, IT, Fintech sector.
Experience with guerilla marketing and viral marketing techniques is a plus.
Solid understanding of performance marketing and data analysis methods.
Hands-on experience with Mobile measurement platforms.
Ad Campaign management tools.
Customer relationship management tools.
Experience with social media management and retention tools is a plus.
In-depth knowledge of big data analysis and performance marketing metrics.
Hands-on experience in planning, executing and optimizing acquisition campaigns across DSPs, programmatic channels, search platforms, and social media channels.
Hands-on experience with keyword research.
Experience in media buying is desirable.
A leader with both creative and analytical capabilities.
Outstanding communication in English (written and verbal) and interpersonal abilities.
Positive attitude towards work, with a ‘can-do attitude.
The Company offers:
- Salary based on initial skills, fixed in USD.
- Paid vacations 3 weeks/year and sick-leaves
- A friendly and fun work environment.
- A fantastic team of professionals.
Primary Location: Kyiv, Prague, London
Employment Type: Full Time.
About the Company:
Our customer is a blockchain personal bank that combines the benefits of blockchain with traditional payment infrastructure.
The company provides you with а multi-currency payment cards and a fully-featured banking App.
Our customer has more than 10 years of experience in banking services development.
The company registered in London and we have an office in Prague and Kyiv.